In the vintage clothing world, there’s a moment when one day you’ll find your childhood wardrobe on sales hangers. About five years ago, CC Indivero and Mike Huddleston of GVG Events , a pop-up host, started seeing clothes that they wore as kids in the summer of 1996. “These kids, who weren’t even alive then, began to bring duffel bags to our markets full of Atlanta Olympics shirts,” says Indivero. “At first, I laughed, like they think what I wore when I was 11 is cool, but now, it’s everywhere.”

Pass a vintage clothing market in Atlanta, and you’ll probably find gear from the 1996 Olympics. According to Indivero and Huddleston, Olympic apparel became a hot commodity just before the pandemic and has remained so. T-shirts, originally bought for around $20, sell anywhere from $30 to $50 i

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