A Melbourne cinnamon scroll baker is in a legal war with a US chain that is demanding he change the name of his family business.

Cinnabuns has been ordered to rebrand within 10 days or risk further action from Cinnabon — which has almost 2000 stores globally, including 26 in Australia — with the American company claiming the Aussie business has violated a trade mark it has held since the 1980s.

Cinnabuns owner Mike Ying, who studied baking in France, said he was “very disappointed” to receive a legal letter from Cinnabon.

He told A Current Affair he had never even heard of Cinnabon.

“I feel like I have to fight against a big name,” he said.

“We are just a small family business.”

In a cease and desist notice, lawyers said the name Cinnabuns was “aurally, visually and phonetically simi

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