Mercedes-Benz, India’s largest luxury car brand, on Monday announced a record-breaking September, selling one new car every six minutes during the recently concluded Navratri period at an average price of Rs 1 crore, marking the best-ever performance for the three-pointed star brand. Though the July-September quarter was Mercedes-Benz India’s strongest yet, with sales of 5,119 units, nearly half of this — over 2,500 units — came in the final nine days of the quarter.

This surge lifted the company from the red, as total sales in the same quarter last year stood at 5,117 units. Buyer sentiment ahead of the Goods and Services Tax ( GST ) rate correction had been subdued due to multiple price hikes.

What did Santosh Iyer say?

Speaking to FE, Santosh Iyer, MD and CEO, Mercedes-Benz India,

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