(Bloomberg/Shirin Ghaffary and Rachel Metz) — OpenAI is making it easier for ChatGPT users to connect with third-party apps within the chatbot to carry out tasks, the company’s latest bid to turn its flagship product into a key gateway for digital services. With the new option, unveiled Monday during OpenAI’s annual developers event, a ChatGPT user can ask to create a playlist for the weekend and the app will connect with Spotify to make suggestions. Alternatively, a user can look up a three-bedroom home in a specific neighborhood on Zillow, without leaving the ChatGPT app. The feature, which OpenAI calls “talking to apps,” requires users to sign in to the apps the first time.

“We hope this will be a big deal for helping developers rapidly scale products,” OpenAI Chief Executive Officer S

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