Microsoft hikes prices on GamePass. But GameStop will stick with the old rate.

Last week, subscribers of Microsoft’s Game Pass were in an uproar over plans to hike the price from $19.99 per month to $29.99. One of the most surprising reactions, however, came not from gamers, but from retail partner GameStop. While you’ll pay $30 per month if you sign up for Game Pass Ultimate directly with Microsoft, you’ll get the same old price — for some indefinite period — if you stick with GameStop. “Xbox Game Pass Ultimate is still $19.99 a month with us. You’re welcome,” the retailer wrote in a social media post.

Gamers can subscribe to GamePass directly from their XBox, via their PC, and on the web. Those who plan to take advantage of the lower price GameStop is offering GameStop will redeem the code on their gift card via the Web.

Game Pass Ultimate is the preferred subscr