Taylor Swift's new album, The Life of a Showgirl, came out Friday, and Instagram isn't going to shake it off. The social media app is rolling out a brand-new Stories feature.

It all starts with Swift. The feature, called Add Yours Clips, expands the existing "Add Yours" sticker into a multimedia experience. Instead of just responding with a photo, users can remix the original Story with their own clips while keeping the creator's audio and text locked in.

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Taylor Swift is the first to test-drive it, launching her own "Add Yours Clip," a glittery orange Add Yours sticker that matches the color of her latest album.

It's the first time Instagram has made Add Yours fully multimedi

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