The Brief

ORLANDO, Fla. - Orlando’s Icon Park is planning a major expansion, including a 30,000-square-foot digital "Arte Museum" and 70,000 square feet of new retail space.

The museum, featuring up to 20 immersive rooms with sights, sounds, and smells, is slated to open in 2027.

What we know:

Orlando’s Icon Park is planning a major expansion, adding about 100,000 square feet to the entertainment complex, including a 30,000-square-foot digital "Arte Museum" and 70,000 square feet of new retail space.

The museum will feature up to 20 immersive rooms with sights, sounds, and smells, modeled after similar attractions in Las Vegas and New York. The expansion is scheduled to open in 2027.

What we don't know:

Details such as the exact construction timeline, the total project cost, and

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