Is Hollywood’s top lobbying group stepping off the sidelines? In a strongly worded statement from the normally measured Motion Picture Association, CEO Charles Rivkin called on OpenAI to take steps to protect intellectual property in its latest product, Sora 2, an invite-only app that allows users to place themselves in hyperrealistic clips trained on major studios’ IP.

“Since Sora 2’s release, videos that infringe our members’ films, shows, and characters have proliferated on OpenAI’s service and across social media,” Rivkin stated. “While OpenAI clarified it will ‘soon’ offer rightsholders more control over character generation, they must acknowledge it remains their responsibility – not rightsholders’ – to prevent infringement on the Sora 2 service. OpenAI needs to take immediate and

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