The Motion Picture Association on Monday called on OpenAI to take “immediate action” to fix the copyright opt-out system on Sora 2 , as knockoff videos proliferate online.

The MPA issued its first comment on the situation since the release of the video AI model last week, which allows users to create clips using copyrighted characters — and puts the onus on copyright holders to object.

“Since Sora 2’s release, videos that infringe our members’ films, shows, and characters have proliferated on OpenAI’s service and across social media,” said Charles Rivkin, the chairman and CEO of the MPA. “While OpenAI clarified it will ‘soon’ offer rightsholders more control over character generation, they must acknowledge it remains their responsibility – not rightsholders’ – to prevent infrin

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