Brad Keselowski’s X post “Clear as day, not enough talk about winning and winners … covering 15th for known elimination is easier for media storylines. Fans are voting with their eyeballs, and it’s definitely a net loss for the sport vs the full-season format. Now is the time to fix this,” hit NASCAR like a thunderbolt. It’s not just a tweet; it’s a call to arms for a sport wrestling with its identity.

Keselowski, a 2012 Cup champion and RFK Racing co-owner, sees the playoff format’s obsession with bubble battles, drivers scraping for the final transfer spot, drowning out the stories of dominance and brilliance that make legends. When Shane van Gisbergen smoked the field by 15 seconds at the 2025 Charlotte Roval, the headlines still zeroed in on Joey Logano’s clutch survival and Ross

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