MILAN — Fashion enthusiasts with a passion for padel can now join the Golden Goose Arena in Milan.

The much anticipated multicourt padel center is opening its doors on Tuesday, a few months later than originally planned. It signals fashion’s ongoing fixation for sports culture, with sponsorships alone estimated to generate $115 billion in 2025 and $160 billion by 2030, according to consultancy PwC.

This is Golden Goose ’s latest project and is very much in sync with its community-driven approach and follows the appointment of padel aces Marta Ortega, Juan Lebrón, and Arturo Coello as global brand ambassadors over the past year.

Located in the skyscrapers-filled CityLife neighborhood, the Golden Goose Arena was designed by Novembre Studio, the architectural firm helmed by famed

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