They’re worth a ring’s weight in gold.

Instagram has announced the launch of its Rings awards, a program made to celebrate the creativity of the more than three billion monthly active users on the platform.

“We felt that it was time to have an award that recognizes people who take these creative chances on our platform,” Eva Chen, the head of fashion partnerships at Instagram, told the Hollywood Reporter . 5

Chen, who helped come up with the awards program, added, “These people are cultural catalysts, and they’re sparking conversations, and by doing that, they encourage people to express themselves as well.”

Just 25 Instagram users will receive Rings — both a physical ring designed by English fashion designer Grace Wales Bonner, as well as a digital golden ring for their Instagr

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