A significant decline in the consumption of both Indian-Made Liquor (IML) and beer has been recorded in the state, with the Excise Department attributing the drop to the recent increase in excise duty.

Comparative sales data reveals a noticeable slowdown in liquor consumption. Between April and September 2023, the state recorded IML sales of 352 lakh litres. This figure dropped to 345 lakh litres during the same period in 2024 and further decreased to 342 lakh litres in the current 2025 period, indicating a downward trend in sales volumes.

The beer market has suffered an even more dramatic collapse. Sales have reportedly plunged by 19 per cent. While 242 lakh boxes of beer were sold between April and September last year (2024), the sales for the same period this year (2025) have fallen t

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