Amazon can never run a sale all by itself. As the retail giant's annual Prime Big Deal Days event runs from Oct. 7-8, Best Buy has kicked off a competing "Techtober Sale" that's live through Oct. 12.

A Best Buy representative tells me via email that the weeklong event includes "some of the hottest deals this fall on tech like laptops , TVs, headphones , video games, electric bikes and more." New markdowns get added to the sale every day, and all featured deals are available online, in the Best Buy mobile app, and in stores.

Amazon has been hosting a two-day fall savings event for members of its Prime program every year since 2022 — and every year since 2022, Best Buy has held its own concurrent sale. (Previously, it came in the form of a 48-Hour Flash Sale .) Best Buy also t

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