LIV Golf was supposed to revolutionize professional golf. Instead, it’s hemorrhaging $1.4 billion and counting. UK financial filings reveal losses of $461.8 million in 2024 alone, in addition to $395 million in 2023 and $243 million in the preceding 18 months. That’s over $1.1 billion just for international operations. Add in U.S. expenses, and the total easily crosses $1.4 billion. But writing off LIV would be premature. The league has problems, sure. However, it also has solutions within reach. The Public Investment Fund has already pumped nearly $5 billion into this venture. That kind of backing doesn’t come without expectations. LIV needs to implement strategic fixes now, not later. The path to profitability exists. It just requires bold moves and smart pivots.

LIV Golf’s revenue gene

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