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Amazon Prime Big Deal Days (otherwise known as October Prime Day) is a two-day event happening on October 7 and 8.

The big sale has discounts on popular products, like the Dyson Airstrait Hair Straightener and Stanley IceFlow Tumbler , as well new-to-Amazon items, including Tarte’s Tartlette Tubing Mascara .

This year, Amazon’s Prime Big Deal Days sale includes several brands loved by PEOPLE readers and editors alike, and many of them are first-timers to price cuts like this.

The massive two-day event has markdowns on items that have never been on sale before — in fact, some of them have just launched on the site this year and are already discounted for October Prime Day. That includes Tarte’s Tartlette Tubing Mascara, and popular favorites in select co

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