Whether by design or by quiet submission to a rapidly-evolving digital landscape, the world’s largest social media companies have allowed their platforms to become factories of division, dehumanization and, increasingly, real-world violence.
What began as tools for connection have become engines of rage. It’s no accident. It’s business.
At the heart of this transformation lies the engagement algorithm: a seemingly neutral mechanism that curates what billions of people see, like, share and believe.
Algorithms are not neutral. They are engineered with a single purpose — to keep us on the platform, clicking, commenting and scrolling. In the race to capture attention, one emotional trigger outperforms others: anger.
Outrage spreads faster than facts. Posts that inflame generate more engage