Perhaps the best thing about Amazon Prime Big Deal Days 2025 is that it lets us dip our toes into the latest trends we saw on our socials…but for way less. Think the Laneige Lip Sleeping Mask (was $24, now $17), the popular Fullstar vegetable chopper (was $50, now $30) and the at-home blowout miracle worker, the Dyson Airwrap (was $550, now $413)—just to name a few. After all, the mega retailer sells just about everything, and we’ve spent the past week fully immersed in researching the best Prime Day deals on fashion , beauty , kitchen and even halloween decor. It’s a great chance to finally see what all the buzz is about, which is why I’m rounding up the most unmissable deals, based on products constantly bubbling up in your feed.

But first, one crucial bit of info: Prim

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