As Shein sparks controversy by opening at BHV Marais and in five Galeries Lafayette stores, six NGOs in the “Stop Fast-Fashion Coalition” urge lawmakers to adopt ambitious regulations. They stress that French and European fast-fashion players must also face scrutiny, not just their Chinese rivals.

The organizations state that the line between fast fashion and ultra-fast fashion has become increasingly blurred. They argue that the most recent version of the “Fast Fashion Law,” which the French Senate passed last May, spares established fast-fashion companies. Public criticism of these long-standing players has weakened as Shein and Temu rise in popularity.

“In France, 97% of the textiles consumed are imported from countries with less stringent social and environmental standards,” th

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