Efforts are underway to create a new marketing strategy for the village of Glenview—and a familiar 108-year-old bear could be at the center of the campaign.

Glenview elected officials in September heard from representatives of All Together Studio, a community branding firm hired by the village in June to develop a marketing plan for the village.

The $94,850 contract between the village and All Together Studio calls for the firm to create and implement a “new brand identity” focusing on what makes Glenview unique—with a goal of “attracting new businesses and sustainable economic growth,” according to the village.

The end result, according to All Together Studio, will be a “detailed roadmap for the village to implement its brand through communications, signage and marketing campaigns.” Th

See Full Page