As Arattai gains adoption and users, a question many people have is around the monetisation of the app. Will it soon have

In a conversation with India Today Tech, CEO Mani Vembu, who is brother of Zoho co-founder Sridhar Vembu, talked about monetisation aspect of Arattai. While the company will explore, when needed, different strategies around monetisation, CEO Vembu is clear that neither such measures are needed currently nor Zoho has any plans to bring ads to the messaging app.

“We are not going to have any ads in Arattai,” Vembu told India Today Tech. “Even with our business apps, we have taken a stand of no ads, no tracking, and no sharing of user data with any third party. The same principles apply to Arattai, and that’s going to be our differentiator over time.”

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