LOS ANGELES (AP) — LeBron James had another “decision” to announce. Turns out, it was an ad.
The Los Angeles Lakers star teased that he would have something to say Tuesday. The “decision” reference is a nod to how he announced in July 2010 that he was joining the Miami Heat.
It was supposed to come out at noon Eastern, but Hennessy — the cognac brand that James has been partners with for some time — made the announcement public about 90 minutes ahead of schedule. It was not immediately clear if James would have another announcement at noon, as first planned.
“This fall, I'm going to be taking my talents to Hennessy V.S.O.P.,” James said in the clip. Even the wording he used in that announcement mirrored how he announced that he was joining the Heat 15 years ago.
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