The Competition Commission of India (CCI) has approved the proposed acquisition of the production, bottling, marketing, and sale business of alcoholic and other beverages under the ‘Imperial Brands’ from Pernod Ricard India Private Limited (PRIPL) by Tilaknagar Industries Limited (TIL) . The transaction marks a major realignment within India’s Indian Made Foreign Liquor (IMFL) market, as TIL expands its premium portfolio through one of the country’s most recognizable whisky labels — Imperial Blue .

Details of the Approved Transaction

The Proposed Combination involves Tilaknagar Industries acquiring the entire Target Business operated under the Imperial Brands portfolio, currently owned by Pernod Ricard India , one of India’s leading international spirits companies.

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