4 min read

When it first started, Amazon Prime Day was exactly that: one day of fresh deals meant to hold Amazon lovers over until the best deals of the year drop on Black Friday. That was in 2015. Ten years later, however, Prime Day has evolved into a semiannual shopping event that rivals Black Friday in almost every way. The deals are deep and widespread and leave Prime members with no option but to buy more shit.

As Prime Day has grown, other brands and retailers have taken notice, setting up competing Prime Day–adjacent sales to try to beat Bezos & Co. at its own game. If you want to buy a new TV or have been waiting for a discount on a WiFi extender, Amazon is still your best bet. However, if you're looking for cold-weather essentials, outdoor gear , or discounted home

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