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Amazon’s October Prime Day — officially titled Prime Big Deal Days — is officially underway. Unlike July Prime Day, which spanned four days, the fall event is 48 hours only, live on Amazon.com from Tuesday, Oct. 7, at 12:01 a.m. PT to Wednesday, Oct. 8, at 11:59 p.m. PT.

In many ways, the sitewide savings event rivals — and surpasses — long-standing shopping holidays like Black Friday and Cyber Monday. And in some ways, it does not. After years of tracking and reporting on these major annual sales, The Hollywood Reporter ‘s shopping editors have narrowed down the top five categories that see steeper discounts now vs. Black Frida

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