Orvis to Shut 36 Stores and Outlets as Tariffs Take Their Toll on Business

U.S. President Donald Trump’s tariffs are taking a bite out of another business.

Orvis, the Vermont-based outdoor retailer that was founded in 1856, said it will close 31 full-price stores and five outlets by early 2026 and return to its roots as a fishing and hunting brand, exiting the lifestyle apparel business.

In a statement, Simon Perkins, president, said: “Like many in retail, Orvis’ business model faced a sizable shift with the introduction of an unprecedented tariff landscape. For more than a century-and-a-half, we’ve been committed to being leaders in our space for customers and partners, beginning with our industry-leading fly rods still crafted in Vermont today. To ensure a durable brand and model for decades to come, we are focusing on our core strengths and making the di