Women’s basketball league Unrivaled has partnered with Studio71 to manage its digital presence and beef up its activity on social media and YouTube.

The deal is a sign of the times for the league and for Studio71. As a fledgling sports venture, Unrivaled needs to have a robust presence on key social platforms to reach fans and potential consumers of the three-on-three basketball games. A big part of Studio71’s charter is bringing subscribers to Unrivaled’s YouTube platforms.

“Unrivaled is rewriting the future of women’s basketball and redefining how athletes connect with fans,” said John Learing, chief content officer for Unrivaled. “Working with Studio71 gives us the ability to tell our athletes’ stories, showcase their talent, and reach new audiences on every platform where fans ar

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