A general view of the Texas Tech Red Raiders logo at midfield during the game between the Kent State Golden Flashes and the Texas Tech Red Raiders at Jones AT&T Stadium.

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions.

The university released a plethora of new logos on Tuesday, Oct. 7 that will be used beginning in spring 2026. Most notably, Texas Tech's primary "double T" logo has a new look. The current iteration is beveled with red, white and black on it to give it a 3D look. The "modernized" one released is rather flat with red and white, similar to the school's old look used through the 20th century.

"The clean, flat design of the new Double T logo combines many of the traditional aspects of the Texas Tech's primary mark with a modernized twist that features proportional design elements and updated colorways," the university said in a statement.

Other logos introduced include a new Red Raider look, updated "guns up" logo and Raider Red-sports specific marks.

The updated logos come after Texas Tech said it did a brand audit done with creative agency LDWW, located in the Dallas-Fort Worth area, as well as Adidas. It plans to introduce a new branding and style guide in spring.

Reaction to Texas Tech new logo

Normally, people applaud when teams or universities embrace tradition and retro looks. While that's what the Red Raiders did, not everyone on social media loved the new look Texas Tech will go with. People noted it doesn't look modern and seems rather plain compared to what it currently has.

However, not all reactions were bad, with some people loving the design, as well as the secondary logos that feature the Red Raider and the Texas state outline. The retro look was also something fans had been wanting for some time, so it seems the people that really care about Texas Tech are happy.

This article originally appeared on USA TODAY: Texas Tech unveils new logo, incites mixed reactions among college football fans

Reporting by Jordan Mendoza, USA TODAY / USA TODAY

USA TODAY Network via Reuters Connect