Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions.

The university released a plethora of new logos on Tuesday, Oct. 7 that will be used beginning in spring 2026. Most notably, Texas Tech's primary "double T" logo has a new look. The current iteration is beveled with red, white and black on it to give it a 3D look. The "modernized" one released is rather flat with red and white, similar to the school's old look used through the 20th century.

"The clean, flat design of the new Double T logo combines many of the traditional aspects of the Texas Tech's primary mark with a modernized twist that features proportional design elements and updated colorways," the university said in a statement .

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