On Nov. 25, 2024, I watched as my roommate, LSA freshman Vatsal Shah, launched the TwinMind extension — an AI-driven notetaking product he and a small team worked on since the summer of 2024 — on the startup discovery platform Product Hunt . On the Product Hunt website, visitors can discover software products and express their opinions by upvoting and commenting on each launch’s webpage. While feedback from comments can be valuable, upvotes are critical to achieving the prestigious top ranks of the leaderboards. Some startups, especially those run by students without much funding, may hope to reduce the impact of marketing budget deficits from competitors by topping the leaderboards through merit.

In the early morning, the TwinMind team eagerly watched as their bid proved extremely co

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