By Brian Womack, The Dallas Morning News

DALLAS — Mary Kay wants to introduce you to your new personal styling guru: artificial intelligence.

In a bid to appeal to younger makeup users, the storied North Texas-based brand has unveiled a new AI-powered digital service to help users pick the ideal foundation for their beauty routines, according to Lucy Gildea, chief brand and scientific officer. The service provides some simple technology tools to take the guesswork out of the process of selecting the right shade by just looking into a camera on a device.

“Beauty is very personal; shade matching is very personal,” Gildea said in an interview. “And so finding the right foundation match is a really key piece. And so being able to utilize a proprietary tool that’s scientifically develope

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