Internet’s favourite picture and video site Instagram has launched its own award shows. The Rings Awards, announced this week, aim to celebrate the creativity of its more than three billion monthly active users. The awards will recognise 25 top users that meet this criteria, according The Hollywood Reporter

“We felt that it was time to have an award that recognizes people who take these creative chances on our platform,” says Eva Chen, the head of fashion partnerships at Instagram, who was part of the conceptualization for the awards program. “These people are cultural catalysts, and they’re sparking conversations, and by doing that, they encourage people to express themselves as well.”

The awards will be a physical ring designed by English fashion designer Grace Wales Bonner, as well as

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