Facebook is rolling out a major upgrade to its Reels algorithm, aiming to make user experiences more dynamic, timely, and personalised. The new update, announced by Jagjit Chawla, Facebook’s Vice President of Product, marks another big step in Meta’s push to use artificial intelligence to improve what people see on their feeds.

With video watch time on Facebook rising by 20 percent year over year, Meta is rethinking how it connects users with relevant and fresh content. The updated Reels experience will now prioritise showing users 50% more videos posted on the same day they browse, giving a stronger emphasis to timeliness and trending topics.

According to Chawla, the change is driven by user feedback demanding more recent and meaningful content. “Our internal testing shows that this app

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