In a short-form video post, an influencer gets worked up about a television news story from California. The images broadcast behind her appear authentic, with an anchor calling viewers to action, victims and even a CNN logo.

“California accident victims getting insane payouts,” the anchor says above a banner touting “BREAKING NEWS.”

But what could be a social media star excited about local news is actually an advertisement to entice people to sign up for legal services. And much of it is generated by artificial intelligence.

With a slew of new AI video tools and new ways to share them launched in recent months, the line between newscast and sales pitch is starting to blur.

Personal injury lawyers have long been known for over-the-top ads. They tap into the latest methods — radio, telev

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