Former Reddit CEO Yishan Wong is targetting individual consumers with a $25-per-month tree subscription service.

Unlike cheaper alternatives, Terraformation’s pricing covers years of tree care and forest maintenance, not just initial seedling planting.

One expert praised it but called for more transparency on survival rates.

Yishan Wong is best known for leading the social media platform Reddit from 2012 to 2014, but since 2020 he has turned his attention to fighting climate change through his forest restoration startup, Terraformation. This summer, the business rolled out its latest product in beta: A subscription-based model where individuals can fund reforestation for the monthly cost of a streaming service.

It’s not the first or only initiative of its kind. But Wong says what makes

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