AI-assisted summary
Dairy Farmers of Wisconsin launched a "Born to Dairy" campaign to highlight the diverse personalities of modern farmers.
Real people from Wisconsin's dairy industry, not professional models, were used to represent these personas.
The initiative aims to connect consumers with farmers and encourage support for Wisconsin dairy products.
Even if you haven't met these Wisconsin dairy farmers in person, you know someone just like them: the farmer that keeps the farm running with a bit of baler twine and duct tape; the MooMaw who believes butter and prayer fix everything from cranky calves to cranky kids; and the Barnyard Baller who test drives shiny new tractors like other people test drive sports cars, except his zero to sixty is in acres, not miles.
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