On Monday, October 6, Los Angeles Lakers superstar LeBron James teased a big announcement. Pitching it as “the Second Decision” — a parody of his infamous 2010 ESPN special where he revealed leaving the Cleveland Cavaliers for the Miami Heat — NBA fans held their breath in anticipation that the 40-year-old basketball veteran would either announce his retirement or a change in teams.

But no.

It turns out the big reveal has nothing to do with basketball at all. LeBron’s big announcement turned out to be a promotional campaign for a limited-edition Hennessy V.S.O.P cognac bottle collaboration, which will feature his signature “crowning” gesture.

Needless to say, basketball fans are infuriated. The manipulative clickbait marketing left them feeling emotionally exploited, especially consider

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