Ari Emanuel has launched MARI, a new holding company for the Frieze art organization, global tennis tournaments and other assets once housed by Endeavor.

The company’s portfolio spanning sports, entertainment and culture will initially include Frieze; pro tennis tournaments in Miami and Madrid; and a majority stake in collector car auction and auto lifestyle brand Barrett-Jackson.

Endeavor Group Holdings announced the sale of Frieze to Emanuel’s new company last spring, but now it has a name and is officially active. Earlier this year, Emanuel had received nearly $176 million when Endeavor was taken private by Silver Lake.

A number of notable investors and personalities are backing the new venture, which is backed by $2 billion in funding, according to multiple press reports. T

See Full Page