Prominent American business leader Ari Emanuel unveiled a new holding company, which will house many of Endeavor Group Holdings assets and live sporting events and experiences.

Emanuel, the CEO of entertainment and media agency Endeavor and TKO Group Holdings , announced his latest venture will operate under the name MARI. Arts organization Frieze and IMG’s portfolio of tennis events, including the Miami Open and Madrid Open, are under MARI's control. The new holding company will also hold a majority shared in automotive auction house Barrett-Jackson.

The Mubadala Abu Dhabi Open, Mubadala Citi DC Open and SP Open also makeup IMG's considerable tennis portfolio. Other major ATP tournaments such as the Japan Open and Rio Open fall under the company's management.

Furthermore, the MGM M

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