Just in time for Halloween , cult-favorite fragrance brand Vyrao is reintroducing “Witchy Woo.” The bold and enchanting woody floral is said to be “perfect for casting confidence at a costume party.” Crafted by the brand’s founder Yasmin Sewell, “Witchy Woo” also promises to spark creativity and conjure mystical allure thanks to its neuroscent qualities.

When conceptualizing the perfume , Sewell set out to create an empowering fragrance, inspired by earthy notes and the brand’s affinity for combining fine fragrances with wellness practices. “For me, ‘Witchy Woo’ is deep, rich, earthy, wild, elegant and out of this world,” Sewell says in a press release. Additionally, the brand says the perfume’s spooky nature and playful name has rendered it one of their most popular scents.

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