CruTrade, a new marketplace built on the Avalanche blockchain, has launched with more than $60 million worth of tokenized fine wine, marking what it calls the world’s largest live pool of on-chain luxury assets.

The platform brings over 200,000 bottles from 250 producers — most of whom are verified in Burgundy — to collectors who can now trade ownership instantly while the bottles remain safely stored.

The $9 billion secondary wine market has long struggled with high fees, slow trades, and spoilage from poor storage. CruTrade addresses those problems by keeping bottles in professional storage and transferring ownership digitally. Each bottle is verified by RFID and recorded on-chain, providing a permanent, transparent record of provenance.

Collectors can trade fine wine as easily as dig

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