Marketers are plowing more money into AI content than ever before, even though consumers have started showing tangible signs of fatigue, as per the data gleaned from an upcoming report by the Billion Dollar Boy.

Key Takeaways From The Billion Dollar Boy Report On AI Content, As Summarized By EMarketer

Marketers are going all in :

79 percent of the surveyed marketers bolstered their investments in AI over the past year.

Over the next 12 months, 77 percent of the surveyed marketers intend to shift a greater proportion of their ad budgets from the more traditional campaigns driven by content creators to those driven by AI.

Nearly 75 percent of the marketers view AI as an ad spend growth engine in 2026, and not a cost-saving measure.

Nonetheless, 81 percent of those surveyed view AI-d

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