After Prime Minister Narendra Modi’s call to embrace swadeshi, can satvik investment be far behind?

The latest entrant into the asset management business, the Wealth Company Mutual Fund, has launched its ethical investment fund, tracking the Nifty 500 Shariah TRI Index, with a notable difference.

With the new fund offer closing on Wednesday, investors will soon get to invest in The Wealth Company Ethical fund which will not only invest in companies that are certified as Shariah compliant but also follow the theme of Ahimsa which excludes industries such as meat and poultry (which is a part of most other ethical funds), gambling, alcohol, tobacco, narcotics, leather, pesticides and any enterprise involving animal cruelty.

Tata MF was the first to launch an ethical fund in 1996, followed

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