The Ritz-Carlton Yacht Collection has announced four new senior hires across North America and Asia.

The expansion of the company’s global sales team follows the launch of Luminara in July 2025 and its upcoming debut in the winter season of the Asia-Pacific region.

The company said in a press release that the new team will bring over six decades of combined experience in the luxury hospitality and cruise industries and will drive commercial success and service to global travel partners.

The team includes:

Bonnie Newman: regional director of trade sales, West USA and Western Canada

Bonnie brings sales leadership experience from the luxury travel and cruise industry. She has directed sales strategies to promote revenue growth for brands such as Virtuoso, SeaDream Yacht Club and Aurora E

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