Taylor Swift has broken the first-week, equivalent-unit sales record long held by Adele for her 2015 album 25 , making The Life of a Showgirl the fastest-selling-and-streaming album of the modern era, Billboard reports . Since its release on Friday, October 3, Showgirl has already hit 3.5 million equivalent unit sales—some 20,000 more than 25 amassed in its first week—according to initial reports from the data tracking firm Luminate. Adele still holds the record for actual albums sold, a metric that includes physical and digital sales but not streams; 25 racked up 3.378 million to The Life of a Showgirl’s 3.2 million. Swift, of course, still has two days of sales to go.

The Life of a Showgirl ’s mammoth numbers include 1.2 million vinyl copies sold, a record of its

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