Taylor Swift’ s The Life of a Showgirl has officially sold more than 3.5 million equivalent album units in the United States in its first week of release, setting a new record: It’s the largest sales and streaming week, by equivalent album units, for an album since Billboard began charting and ranking each week’s most popular albums (including physical sales, digital sales, and streaming) since December 2014.
The previous record holder was Adele’s 2015 album 25, which came in with 3.482 million units sold and streamed upon its release in December 2015. Though the current sales week is not yet over, Billboard confirmed The Life of a Showgirl’ s record-setting number via the data tracking firm Luminate; Swift’s new album has already moved 3.2 million physical copies, with