For the first time in over a decade, Domino's Pizza is revamping its brand.
As part of the chain's "hungry for more" strategy, it will modernize its color scheme, implement a bolder typeface and graphics and debut new music as well as brighter packaging and a new name-bending jingle.
Over the coming months, changes will roll out across the U.S. and several international markets, affecting Domino’s ordering app, packaging, print materials, in-store graphics, team member uniforms and website, the company announced on Wednesday.
Domino's Global Chief Marketing Officer Kate Trumbull said while companies typically rebrand themselves when they are struggling, Domino's is doing so after "years of category-defying growth."
"This refresh is about continuing to push to be the best version of o