DENVER (KDVR) — The Denver Broncos have one of the best mascots around the NFL.
Miles was named as one of the NFL's Most Hyped Mascots by Hard Rock Bet.
Hard Rock turned to the internet to discover the hype surrounding the mascots in the NFL. The company used a social listening tool called Brandwatch to analyze online conversations and sentiment for NFL mascots.
They used categories, including: • Number of online conversations • Positive sentiment % • Negative sentiment %
Those were each given a 33.3% rating, then applied to a total hype score out of 100.
The top 10 Most Hyped Mascots include:
Miles was the third-most talked about mascot with 42,000 online mentions, while maintaining the fifth-lowest negative sentiment percentage at 12%.
Miles' impact is not restricted to Empo