USC has gone all-in since it hired Lincoln Riley. Although the program didn’t have a great 2024, you can see the investment in their aggressive recruiting for the future classes. Off the field, USC continues to invest in ramping up the facilities to reflect current times. As part of the development of its athletics program, the Trojans are working on the Athletics West project. T he Bloom Performance Center is being built to facilitate Lincoln Riley ‘s Trojans reaching their full potential. To accommodate more funds, the college program hinted at a major change, which would end indirect funding to its B1G rival.

USC AD Jennifer Cohen has been regularly updating on their Athletics West project every month through a press release. In the latest edition, Cohen talked about the open

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