When you imagine someone who loves needlepoint, Mahjong, and spending a day in the garden, you likely picture your grandmother — not someone who’s fresh out of college, job hunting, or swiping on Hinge. But according to the Etsy Trend Edit for 2025, “ nonna core ” is officially appealing to everyone, including Gen Z and Millennials.

Grandma hobbies are everywhere on social media, too, like on TikTok, where the search term brings up over 11 million posts. In the past few months, creator @giftofgabryel talked about the whimsy and allure of assembling puzzles , while @alexadevirgilio showed off her latest sewing project . Others have been baking muffins and planting flowers, like @nicoletetrault1, who said, “Sorry, can’t hang out. Busy doing granny stuff .”

One of the biggest fans,

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